The Steadfast Associates - A creative bureau sending loveletters to the world

A Steadfast Associates production from the ground up, we launched Off Bowery’s online home and storefront this week. Starting about two months ago, we started working in collaboration with A-ron and the whole Off Bowery “crew” to build a site that takes corporate e-commerce to the streets. One popular design, fashion and culture blog reported on Friday that “The look of the site perfectly translates the brand and community behind OBP.” OBP, so far, has logged visitors from Japan, Switzerland, France New Jersey and the U.K. in just a couple days since the store went live. Watch that space for fresh content.

Off Bowery dot Com is part of the OBP network–all sites designed and produced and directed in collaboration with Steadfast. We launched a redesign of OBP’s NY GLOB (the only blog that matters, really) along with a new OBP site–the NY Craze. Chuck Yatsuk, of Steadfast and VBPA, is finishing up work on a cool concept for the Craze. Just get the NY Craze e-mail address and e-mail a JPEG photo. The site receives your image and posts, automatically. Just like a robot. Exactly like a robot.

Sophie T, Lvoff sent in this photo (below) from PHOTOSSIPPI, a collection of snapshots from the launch of Steadfast’s HQ # 2 in Oxford, Mississippi. Watch the Craze for continued dispatches from the Delta and from New York’s creative community. That’s Andy with a BB Gun. Not a gun. Just a BB gun. The idea is that between the three sites OBP can document a whole community in real time, in real color, across mediums. Here’s what we sent over to the NY Craze, Photossippi #1. Pretty gruesome, no?

You heard it hear first: if you want the works, you want networks.

This is the Lissy video that we shot

We’ve been working with Sophie on attaining a higher understanding of philosophical issues in logic. We’ve also been working with Clayton Patterson on building him a new website. The first one is hard for us and the second one is easy. We’ve not yet attained a solid grasp on good logic. But bad logic….

A. I was born in 1982.

B. Clayton Patterson took this photo (below) in 1982 on Avenue D and 9th Street in New York City.

C. I live there in 2008. Some guy/martial arts enthusiast named David Calderazzo, who was living with his wife and his Swedish maid at the time, rented me the place.

D. Nobody aims machine guns at me in 2008.

E. Therefore my 25.65 years on the planet have impacted the world positively.

Additional art (above) by Nico Dios, courtesy of Mr. Patterson.

We spent our afternoon at the A.S.S gallery filming a short video for Lissy Trullie who is really great.

At the Ft. Greene Flea Market today we found Marika Ackermann selling Mother’s Day notes for 77 cents a piece along with mustard packs she stole from the deli across the street for 2 cents. Over the course of the day she made enough cashola to buy giant chocolate ice cream cones for herself and all of her friends.

Our good friend Jamie got a shiner at the office today so he took us out to celebrate.

We made these posters for this new magazine that is looking to wade out into the puddles of social change and fine art so we recycled some old gallery announcements with a definitive stance on both Palestine and beach napping. Look for them all over this town.

Today we had a bbq and helped build a beach out in Long Island City.

Elle boogie was there too. Double click the camera for action.

Cats’ final performance on Broadway was on September 10, 2000. It closed as the most successful musical ever. Today we were told by the guys and gals behind the counter at several video stores that they did not carry Cats which to us seemed just wierd. One guy with the internet looked it up and told us that such a thing had never been made and according to imdb, wikipedia, and google dude was right. We went home confused and thinking that if such a thing had not been made, we would have to make it. We were relieved to find it in its entirety on youtube which both relieved us of our obligation and made our evening. It was made in 1998 but received little fanfare due to the run away success of Titanic.